October 21–23, 2026
The Venue
The Destination
St. Petersburg, Florida
St. Petersburg is a city on Florida's gulf coast, part of the Tampa Bay area. It's known for its pleasant weather (hence its "Sunshine City" nickname), making it popular for golfing, boating, fishing and beachgoing. Its waterfront parks host the Dalí Museum, featuring surrealist works of art; the Museum of Fine Arts, with works ranging from ancient to contemporary; and Mahaffey Theater, home of the Florida Orchestra. It holds the Guinness World Record for 768 consecutive days of sunshine.
Explore
What To Do
The Dalí Museum
Houses the largest collection of Salvador Dalí's works outside of Europe, featuring a striking glass "enigma".
The St. Pete Pier
A $92 million, 26-acre waterfront playground featuring restaurants (like Teak), a marketplace, and sweeping views of Tampa Bay.
St. Pete Beach & Pass-a-Grille
Located just 8 miles west of downtown, these pristine white-sand beaches on the Gulf of Mexico offer relaxation and iconic spots like the historic "Pink Palace" (Don CeSar).
Central Arts District
Known for its massive outdoor murals, eclectic local shops, and independent restaurants.
Host Resort
The Vinoy
From the time it opened at the dawn of 1926 to its current incarnation as one of St. Petersburg's most spectacular waterfront resorts, The Vinoy has been — and always will be — a place to relax, play, and indulge. Celebrating 100 years of sun-drenched hospitality, the resort reminisces and forges forward in its never-ending quest to deliver a wonderful experience for all those who come to stay.
PROFESSIONNELKÉRASTASE